Title: Value-Added Wood Products Marketing Guide for Manufacturers and Entrepreneurs
Author: Holmes, Timothy ; Golas, Carl ; Gould, Duane ; Martino, Terry ; Cesa, Ed
Publication: USDA Forest Service, Northeastern Area, State & Private Forestry, NA-UP-01-10
Abstract: The premise for this national marketing guide for value-added wood products came from A Marketing Guide for Manufacturers & Entrepreneurs of Secondary-Processed Wood Products in the Northeastern United States-regional guide written by Ed Cesa and published by the Northeastern Area State and Private Forestry, Forest Service, U.S. Department of Agriculture, in 1992. As with the regional publication, the focus of this latest guide is on providing "how to" advice to small wood products businesses throughout the United States for the necessary activity of marketing. Manufacturers and entrepreneurs can refer to this guide when the need arises. Nine chapters cover general marketing concepts and promotional techniques, as well as the more specialized topics of online marketing and sales, regional branding of wood products, forest product certification, and exporting. Seven appendixes list resources and agencies that provide assistance to wood products companies. Contact information is included for Federal and State agencies, wood products trade associations, wood products manufacturing directories, and for numerous not-for-profit organizations that can provide support to wood products companies. Most of the contact listings also include Web site links. The appendixes also include a list of marketing and regional branding Web sites that represent best practices in terms of using the Internet to promote wood products.
Online Access: http://na.fs.fed.us/pubs/werc/vamg/value_added_mkting_guide_lr.pdf
High resolution document suitable for printing: http://na.fs.fed.us/pubs/werc/vamg/value_added_mkting_guide_hr.pdf
Portable Document Format (.pdf) files need a free reader, available here.
Return to Publications